How to Integrate Paid Ads into Your Social Media Efforts

How to Integrate Paid Ads into Your Social Media Efforts

Once you’ve decided upon which social media platforms work best for your company and have your content calendar built out, it’s time to consider your social media ads. Having a regular posting schedule will certainly go a long way in building your online presence and community. However, integrating a paid social ad strategy into your digital marketing plan will help you achieve your goals in the long run.

Paid Social Ads: What You Need to Know

If you've never created a paid social ad before or don't know where to start, here are some tips for launching your first campaign.

As always, having a clearly identified goal in mind is paramount. Once you have a good idea of what you'd like to achieve with your paid social ad, you'll know how to quantify what's working and what's not working. You can do this by tracking data via whatever platform you're using or through a third party.

Instead of reinventing the wheel, look back at your posts and find one that resonated well with your audience and aligns with your goal. You can use this as a starting point to make your first social media ad.

Take a look at your current followers, audience, and clientele. Can you see any patterns regarding what demographics of people engage with your content? Use what you've observed to target your ad toward a particular age group within your service areas. That way, you know that the right people will see your ad and that you won't waste your ad dollars on someone who wouldn't make a good fit for what your business has to offer.

With all these tips in mind, you can start here. Run your ad for a week or two and note what is or isn't working. From there, you can make adjustments wherever needed and continue to refine your social media ad strategy.

Call & Message Ads

For those of you looking for a more intermediate social media ad recommendation, consider a call or a message ad. For instance, if your client base is more likely to call you, you can set up a call ad. This will attach a "Call Now" button to your advertisement. Essentially, these campaigns keep people on whatever platform the ads are on while encouraging them to take action.

Launch a Winning Social Media Ad Campaign with Team Triton

It takes a lot of time, research, and effort to create an effective Social Media Marketing campaign, and unfortunately, not every company has the resources to do so. Luckily for you, our experts at Triton Commerce have the skills and knowledge needed to create a well-rounded, successful digital marketing strategy. Don't hesitate to contact us today to learn more about how we can help you better achieve your goals.