5 Reasons Your Business Needs a Solid SEO Marketing Strategy
Pop quiz!
When you’re trying to find the best Chinese restaurant that delivers to you, where do you look? When you need a local roofing contractor in your town to fix a leak, how do you find one? And if you needed a lawyer to protest the traffic ticket you received last week, where would you turn to?
If you answered “Google” for all the questions above, you’re certainly not alone. In fact, nearly 93% of all website traffic stems from Google-related searches, and whatever websites or businesses land on that sacred first search result page usually wind up getting clicked on.
Reports show that the first five organic search engine results account for over 67% of all the clicks for any given search. But how does one conquer the rankings of an almighty organic search? Three letters… S. E. O.
You’ve probably already heard of Search Engine Optimization, or maybe you’ve even invested in it once or twice. But the key to expanding your online visibility, increasing your website traffic and click-through rates, and ultimately establishing more trust and credibility with potential customers is going all-in on a proactive SEO marketing strategy.
Whether you’re a one-person plumbing team operating out of a garage or you’re one of the biggest auto repair businesses in town, everyone can boost their brand and business through the power of long-term SEO.
Still not convinced your company can benefit from professional SEO services? Take a look at these five reasons your business NEEDS a solid SEO marketing strategy.
1 | Boost Website Traffic and Customer Engagement
First and foremost, a quality SEO strategy ultimately leads to more eyes and more clicks on your website.
More website traffic and customer engagement are possible by implementing locally focused SEO tactics, such as writing relevant, engaging content filled with targeted keywords in title and header tags, meta descriptions, and the body of copy. This will ultimately work toward optimizing your website within specific regions of your choosing, so people nearby who are searching for the products or services you offer will be able to see your website pop up on their Google searches.
The secret to sufficient local SEO means focusing on specific cities, towns, regions, or states, which plays a significant role in ultimately landing your website on organic search engine results pages.
Through target keywords analysis, backlinking (linking back to other relevant, local websites), link-building (including links to similar content on your website), and quality written content, your site will be engineered to reach the right customers in your area who are actively searching for your products or services.
2 | Establish Trust and Credibility
Do you know why the vast majority of people never even make it to the second page of their search engine results? Because they consider any website that shows up on the first page to be a trustworthy, credible enterprise.
That’s another reason proficient SEO marketing will pay off in the long run; helping your website climb up the local search result rankings and ultimately making potential customers more comfortable with your brand and likely to do some business with you.
In addition to customers, the better optimized your website is, the better it will look to Google’s algorithms and site crawlers, which play the primary role of dictating how high your business will show up in any relevant search results. When you can appease the search engine gods and organically climb up your way up search engine pages, you can all but guarantee more customers and revenue coming your way.
3 | Think Long Term
So often in digital marketing, businesses make the mistake of spending too much on short-term gains rather than thinking about the big picture.
While other digital marketing strategies such as paid advertising management can quickly boost your website to the top of any search page, it will only remain there for as long as you’re willing to pay for it. But SEO is the tortoise to paid advertising’s share and will work toward paying off tenfold in the grand scheme of things.
A long-term SEO strategy will feature several SEO tactics that work toward the common goal of enhancing your online presence and visibility.
Such tactics can include:
- Keyword Research: Discover and implement specific words and phrases your target audience uses whenever they search for any of the products or services your business provides.
- Content Marketing: Creating original, compelling content that’s relevant and useful to your potential customers, attracting higher-quality web traffic while establishing more credibility toward your brand.
- Link Building: Applying effective internal linking will enhance the overall user experience of your website while implementing external link-building techniques can improve your ranking in key search results.
- On-Site SEO: Ensuring that your website is extraordinarily user-friendly, allowing for optimal performance that will appease Google’s algorithms and web-crawlers.
Incorporating long-term tactics such as these into your overall SEO marketing strategy will only work toward expanding the longevity and success of your website, cementing your place atop the search engine result rankings.
4 | Enhance User Experience
Once you reel a visitor into your website doesn’t necessarily mean they’re going to stay there. In fact, poorly optimized websites often spell doom for businesses of all industries, with 88% of consumers reporting they’ll never return to a website after enduring a poor user experience.
Proficient on-site SEO works toward ensuring your visitors will have a pleasant, accessible experience when accessing your website. From fast load times to efficient mobile design to requiring as few clicks as possible to navigate from page to page, all of these on-site SEO tricks will help your website run as smoothly as possible.
In addition to enhancing the user experience, implementing effective on-site SEO by creating proper meta and title tags will also help improve the search result rankings of your website.
5 | Rise Above The Competition
There are essentially two scenarios when it comes to SEO and your competition: Either your competitors are utilizing successful SEO tactics and therefore are driving in more traffic and engagement than your business, or they’re not utilizing successful SEO tactics, therefore are vulnerable to being outranked by your business.
You do whatever it takes to put your company over the top when it comes to outperforming your competition. So why not do the same for your website and online presence?
At the end of the day, a solid SEO marketing strategy is what will separate you from the rest of the pack and conquer that coveted first search results page of Google.
Build A Better Brand With Triton Commerce
With every industry growing more competitive by the day, ensuring your business is investing in effective digital marketing strategies is an absolute must, so you won’t wind up being left in the dust. At Triton Commerce, we work directly with our clients to ensure they only get the digital marketing solutions they need to boost their brand and drive home more traffic and revenue.
If you’re curious what a solid SEO marketing strategy can do for your company, contact us online today, or call us at 651.321.0578 to get in touch with our team of expert digital marketing specialists!